Frequently Asked Questions

What is The Lift?

This contest is a promotional event conducted by CBS4boston.com, 100.7 WZLX-FM, TV38, WBCN 104.1-FM, Mix 98-5, Oldies 103.3 FM, WBZ News Radio 1030 and CityVoter that allows consumers to vote for their favorite local businesses. Voting is conducted online at http://www.ridethelift.com.

How do businesses join the contest?

Any business owner within the Maine, Massachusetts, New Hampshire and Vermont ski areas may join a competition in which their business legitimately provides services or specialization. It is free for local businesses to post their profile on our site and compete in The Lift's 2006/2007 contest. Any company that wants to join a contest can go here and upload their images.

Where are the contest Rules and Regulations?

The full list of contest rules and documentation is here: Contest Rules.

What if my favorite business is not on the Contest Site?

Tell them to go to go here and upload their information.

How many contest categories can a business compete in?

Contests are set up to reward each business for what makes it special. For that reason, we do not allow businesses to enter more than two contests.

How are winners selected?

Contest winners are determined by popular vote. The company with the most votes during the defined voting period wins.

How do people vote?

Votes are only accepted on the official Contest Site. Special technology ensures voting is fair and accurate. Business owners are strongly encouraged to invite their customers to vote for them, but businesses who attempt to fraudulently manipulate the vote count will be removed from the competition.

When will winners be announced?

We will announce the winners at the end of the 2006/2007 ski season. Please check back soon for an exact date.

What is popularity sorting?p>

Popularity on the guide is based on a number of different factors, such as how often listings are viewed, number and quality of consumer comments, and past vote totals. You can positively impact your popularity ranking by keeping your listing fresh, posting new photos, changing descriptions, and offering online coupons. These changes encourage people to visit your listing often. You can also include the guide logo in your marketing materials and add a reciprocal link and logo to your own website which will drive consumers to your listing.